A comprehensive brand identity for FirstStrike Research, designed to project strength, credibility, and clarity in a crowded financial media landscape. The system balances a retro-inspired boldness with modern restraint—using decisive typography, a disciplined color palette, and high-contrast layouts to prioritize legibility and trust.

From large-scale outdoor placements to mobile and digital touchpoints, the identity was built as a flexible, modular system that performs consistently across real-world and screen-based environments. Every decision reinforces FirstStrike’s mission: delivering clear, research-driven insights without distraction.

Strategic, direct, and built to scale.

Simplicity allows for versatility, enabling the logo to adapt seamlessly across a wide range of contexts and applications. The new Super Set logo ensures the brand stays recognizable and effective whether used in seasonal marketing campaigns, paired with any color palette, scaled for large format signage, or reduced for small digital and social applications. Its clean an minimal structure allows flexibility that empowers the brand to evolve visually without compromising consistency or clarity.

The typography was selected, and the logo intentionally designed, to reflect the core goals of Super Set Fitness: Balancing strength with aesthetics. The bold letterforms communicate power, performance, and discipline, while the clean geometry and refined spacing introduce a sense of modernity and visual appeal. Together, these elements reinforce the brand's commitment to being not just strong, but aesthetic.

A bold, culture-forward brand identity for First Ledger, built to stand out in the fast-moving world of crypto and tokenized assets. The system blends clarity with personality—pairing a stripped-back, high-contrast visual language with moments of humor and irreverence to make complex technology feel accessible, human, and shareable.

At the core of the identity is a flexible mark and modular layout system designed to scale across digital platforms, social content, and community-driven media. Strong typography, disciplined spacing, and a concise color palette establish credibility, while meme-driven storytelling injects energy and momentum into the brand’s voice.

The result is an identity that doesn’t just explain the XRPL ecosystem—it activates it. First Ledger was designed to move fast, build trust, and turn attention into participation.

A refined brand identity for GRIDFORM, built around a core belief in clarity, structure, and restraint. The system embraces a minimalist, grid-driven approach—using disciplined typography, precise spacing, and a stark black-and-white palette to emphasize confidence, longevity, and intention. Every element is designed to feel considered, timeless, and free of unnecessary noise.

From printed matter and environmental signage to editorial layouts and brand applications, GRIDFORM functions as a cohesive visual framework rather than a single static mark. The identity is modular and adaptable, allowing it to scale seamlessly across physical and digital touchpoints while maintaining a consistent voice.

At its core, GRIDFORM is about reduction as a strategy—stripping away excess to reveal strong ideas, clear systems, and design that endures.

A playful, community-first promotional series for xrp.cafe, designed to make the XRPL ecosystem feel welcoming, human, and fun. The visuals use bold color, simple geometry, and a cast of expressive mascot characters to translate crypto culture into moments that feel familiar—whether it’s grilling at the beach, celebrating milestones, riding market momentum, or hosting cozy trivia nights.

Each graphic was built to be instantly readable and highly shareable, balancing strong typographic hierarchy with lighthearted illustration and humor. While the tone stays approachable, the system remains disciplined—consistent line weights, clear compositions, and a cohesive palette ensure the brand feels intentional rather than chaotic.

This series helped xrp.cafe connect with its community beyond charts and transactions, reinforcing the idea that NFTs and crypto aren’t just technology—they’re culture, people, and shared experiences.

This brand identity and poster series for Vehicult captures the raw energy of car culture through bold typography, cinematic photography, and a distinctly retro-modern visual voice. The logomark’s blocky geometry and sharp angles channel the attitude of vintage motorsport graphics, while the gritty, film-inspired textures ground each poster in an authentic street-meet atmosphere. Designed as a cohesive visual system for an Instagram automotive community, the series highlights iconic builds, locations, and moments—celebrating the machines, the gatherings, and the culture that fuels them.