First Ledger is a crypto token launchpad and trading platform built on the XRP Ledger (XRPL). This branding project aimed to develop a bold, approachable identity that reflects the platform’s fast-paced nature, reliability, and community-driven ethos.

This project explores a modernized rebrand of NVIDIA, a leading technology company known for its innovations in graphics processing and AI solutions. The goal was to retain the core identity of the brand while refining its visual system to better align with contemporary design standards and its cutting-edge product offerings.

GRIDFORM is a one-person design studio owned and operated by Tim Smith Yusef. With a BFA in Graphic Design from Rocky Mountain College of Art + Design, Tim specializes in brand identity, UI/UX, and motion design. His approach blends Swiss minimalist style with digital-first principles, crafting work that is intentional, refined, and built to endure. Every project is an exploration of clarity, craft, and the power of design to connect.

This project is a series of social media graphics created for XRP.cafe, a community-driven NFT marketplace, launchpad, and website built on the XRP Ledger. The graphics were designed to build community engagement, announce events, and promote platform features while maintaining a lighthearted, playful, and visually consistent brand identity.